By Fabian Barcelo, Founder & Veterinary Scientist
Vet-reviewed
Flaky white specks in the coat, a touch of dryness, the odd patch of dull fur. Dry skin and dandruff are common in both dogs and cats, and while they are often minor, they can also be a sign worth paying attention to. At Innovet, we see skin condition as part of whole-body wellbeing, supported by good nutrition and, where needed, targeted pet supplements. Here is how to tackle dry, flaky skin.
01What causes dry, flaky skin
Common causes include dry conditions and indoor heating in winter, over-bathing that strips natural oils, a diet low in essential fatty acids, parasites, allergies, and sometimes underlying health issues. Because the list is long, recurring or severe cases are best assessed by your vet.
Dry air & heating
Low humidity and indoor heating in winter draw moisture from the skin and coat.
Over-bathing
Washing too often, or with the wrong products, strips the natural oils skin needs.
A diet low in good fats
Too little essential fatty acid or quality protein shows up as a dry, flaky coat.
Parasites & allergies
Fleas, mites and allergies all irritate the skin and can trigger flaking.
02Dandruff: when it is and is not normal
A little flaking now and then is usually nothing to worry about. Heavier dandruff, particularly with itching, redness, odour or hair loss, is a prompt to see your vet, as it can point to a skin condition that needs treatment.
Usually normal
- A few flakes now and then
- A coat that still looks healthy overall
- Mild flaking that tracks with dry weather
- No itching, redness, odour or hair loss
See your vet
- Heavy, persistent dandruff
- Itching, redness or a noticeable odour
- Patchy or widespread hair loss
- Sores, scabs or broken skin
03Nutrition for healthy skin
Healthy skin depends on quality protein and essential fatty acids, which support the skin barrier and help it hold moisture. Where the diet falls short, omega-3 support can make a visible difference. Skin & Coat+ offers transparently dosed support, and our omega-3 guide explains the why.
04Dogs and cats have similar needs
Both species rely on the same nutritional foundations for healthy skin. In cats, watch grooming habits, since an older or arthritic cat that grooms less can develop a flaky coat over the back and hips. Our cat skin and coat guide covers the feline angle.
05Simple home care
Avoid over-bathing and use gentle, appropriate products, keep fresh water available, brush regularly to distribute oils, and maintain parasite control. In very dry conditions, a little household humidity can help too.
06See your vet if
The flaking is persistent, itchy, widespread, or comes with sores or hair loss, as these can signal allergies, parasites or hormonal issues. Our guide to itchy skin and allergies is a useful companion read.
Most dry, flaky skin responds well to good nutrition, sensible grooming and a little patience. If it persists or your pet seems uncomfortable, a supplement supports rather than replaces veterinary care, so your vet is the next step.
Frequently asked questions
Why does my dog have dandruff?
Often dry conditions, over-bathing or a diet low in good fats, but parasites and skin conditions are also possible. Persistent dandruff warrants a vet check.
Can diet help dry skin?
Yes. Quality protein and essential fatty acids support the skin barrier, and a supplement can help where the diet falls short.
Is dandruff a sign of illness?
It can be, especially if heavy or accompanied by itching or hair loss. When in doubt, see your vet.
Is it the same for cats?
The nutritional needs are similar, though in cats grooming changes can play a part. Confirm any concerns with your vet.
Nourish dry, flaky skin
Skin & Coat+ supports a healthy skin barrier and moisture, with transparent dosing.
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