About us

InnoVet makes human-grade, Australian-made pet supplements and healthy treats for dogs and cats. Clear labels, simple dosing, and practical science to help pets feel their best for longer.

Our beginnings

Founded by veterinary scientist Fabian Barcelo

InnoVet was created to raise the standard for everyday pet nutrition, using clean inputs, honest labels, and science that holds up in real life.

“I started InnoVet to give pets the standard I’d demand for my own: clean inputs, honest labels, science that holds up, and results you can feel at home.”
-Fabian

Our mission

We make human-grade, Australian-made pet supplements that support gut health, joints, and skin and coat for dogs and cats. We keep labels clear, dosing simple, and science practical, so pets can feel their best for longer.

Why InnoVet

  • Human-grade inputs only. No artificial colours, flavours, or preservatives.
  • Australian-made with strict quality control and transparent sourcing.
  • Clinically relevant actives listed per serve for easy comparison.
  • Bioavailability first, high-quality ingredients and gentle processing for maximum absorption.
  • Simple routines you can stick to, powders and drinks dosed by body weight.

What we make

Targeted support based on your pet’s needs

  • Health Boost+: lactose-free daily nutrition to support gut comfort, energy, and appetite. Ideal for seniors, fussy eaters, and recovery.
  • Joint Health+: glucosamine plus chondroitin plus green-lipped mussel to support cartilage, lubrication, and mobility.
  • Skin and Coat+: omega-3 (EPA/DHA) plus linoleic acid plus vitamin E plus biotin plus zinc and copper for calmer skin and a glossy coat.
  • Healthy Reward Bites: freeze-dried, reduced-fat cheddar training treats, low-lactose, high aroma, clean label, easy to break for precise rewards.
  • Vet-Exclusive range (for veterinary professionals): high-strength formulations and resources designed for in-clinic protocols.
Explore the range

Quality

Nutritional support for optimal health

  • Human-grade and pharmaceutical-grade inputs with supplier traceability.
  • Australian manufacture with documented QC and batch retention.
  • Clear actives per serve (mg/IU) for transparent comparison.
  • No artificial colours, flavours, or preservatives, clean label philosophy.
  • Stability and palatability testing to support real-world adherence.

Note:

We focus on nutritional support for optimal health. If your pet has a medical condition, speak with your vet.

Innovation

Evidence-led formulations

  • Gut-Brain Axis focus, nutrition that supports digestion, immunity, mood, and cognitive wellbeing.
  • Delivery systems that matter: hydrolysed protein for rapid uptake, and lipid carriers for fat-soluble actives like omega-3s and fat-soluble vitamins.
  • Gentle processing to protect fragile nutrients like omega-3s, vitamins, and peptides.
  • Evidence-led formulations, ingredients chosen for absorption and effect, not marketing noise.

Services

How we support pets and the people who care for them

For pet parents:

  • Simple product pathways (daily base plus targeted add-ons).
  • Getting-started guides, feeding tips, and email support.
  • Educational articles on gut, joint, and skin health.

For veterinary professionals:

  • Vet-only access to OsteoShield, FlexiDermis PRO, and Recovery PRO.
  • Dosing guides, product monographs, and sampling support.
  • In-clinic collateral and staff education resources.

Our journey

Milestone events

InnoVet Animal Health is born

Founded to raise the standard of everyday pet nutrition, where innovation meets vets and pets.

Partnerships

We collaborate with veterinary clinics, retail partners, rescue groups, and industry bodies to advance pet health. Interested in partnering or stocking InnoVet? Get in touch and let’s build better outcomes together.

Have a question about your pet’s routine?

We’re here to help you choose the right daily base and targeted add-ons for your dog or cat.